We started our journey building Alireza Holding Co. in 1997
We manage over 20 brands, bringing the best international names to customers alongside our own brands
We operate in over 6 countries across the Middle East and North Africa.
I.ZONE is the largest Apple Premium Reseller in Saudi Arabia
ICON is the fastest growing Lifestyle Accessory company in the Saudia Arabia.
Brash Brands is fastest growing Branding Agency in the Middle East
Tokyo Games was voted a TOP 100 Saudi Brand 2013, 2014, 2015, 2016
I.ZONE was voted a TOP 100 Saudi Brand in 2016
Alireza Holding Co. was founded in 1997 in the Kingdom of Saudi Arabia with only 20 employees. Back then; we were a small-scale company focusing on selling video games in a few outlets called Tokyo Games. Like most successful businesses, we had a vision for the future: to become one of the leading retailers in the country focusing on bringing leading lifestyle electronic brands to Saudi Arabia. We wanted to represent both local and international brands our citizens could be proud of.
Since we started, dedication has led to growth, while diversification has led to expansion. Although competition is fierce, we continue to listen to our customers and have been able to carve out a niche for ourselves.
A few years later, we made another bold move. In 2008 we launched I.ZONE, an Apple Authorized retailer in Jeddah. Although we were not the exclusive retailer for Apple products, we find ourselves today as the leading destination for Apple products and all Lifestyle electronics brands with over 8 stores Kingdom wide. Meanwhile, we also acquired stakes in an Insurance company and branding company and launched a consumer products division focusing on representing some of the world's leading electronic brands in the region.
Today, after a quarter-century since Alireza Holding Co. was founded, we let our brands speak for themselves. With two brands now voted as TOP 100 Saudi brands, we cannot be prouder! Our commitment to ethical principles, summarized by our brands' purpose, “Value built on Value,” means partners know they are dealing with a partner they can trust. We are convinced that these guiding principles are the firm foundations on which we will build the successes of tomorrow.